Making Best Use of Technical SEO for eCommerce Sites
A product data that is updated with correct information timely makes the customers attached to your product or service. Google also adds this information in Google Maps, Google Images, and Google Shopping which gives you a larger area to explore.
Now, you may have thought that why all these steps are necessary to add product data to Google. Or, is it really necessary to make information public? Why can’t search engines separately creeps and index product data like other content? To answer the queries, one thing needs to be explained here that Google can creep and index other content but some pieces are not under Google control and so you need to add the accurate information with structured data markup or product feed.
So, given are the ways you can use to pass the information to Google:
Detailed Information About Product With Structured Data –
Adding structured data about the product is a way to make Google understands the details of the product clearly. This is an easy idea to insert it as JSON-LD encoded information.
Use Google Merchant Center To Add Product Details –
To provide Google exact product data you can use the merchant center. To add information to Google Merchant Center you can add structured data Google came to know through crawling. The data can also be added manually or you can also use the API for updating products one by one.
Use SSL or Secure Sockets Layer –
SSL being the security technology prepares the encrypted link between the web server and browser. Websites URL start with ‘HTTPS://’ rather than ‘HTTP://’ this is a way to make a check which site uses SSL or not. In 2014, an announcement was made by Google that the websites with HTTPS would be prepared more than the websites that have no security. This makes it even more important for websites to add security and can be done by installing SSL certificates on the website.
Responsive Mobile-Friendly Website –
You call a website ‘responsive’ and what makes it call responsive, and is, a website that is suitable for any device and offers a wonderful experience to users. Google has no hidden policies and even as per SEO, a responsive website is what gets you better ranks on search portals. Google also introduced the ‘mobile-first approach for content indexing’ makes your website even more responsive. You can use that in collection with SEO for eCommerce so that it will give the best experience for users from any device tablet, mobile, or desktop.
Better Site Speed –
In SEO, a thing based on making you get better ranks is the loading speed of a website. Many search engines prefer that websites take lesser time to load. To increase the loading speed of the websites you can do it in many ways including:
- Use Domain Name System, (DNS) provider
- Lessens the ‘HTTP requests’ by using fewer scripts and plugins
- In place of using multiple inline CSS prefer using one CSS stylesheet
- Make pages compressed using toll named GZIP
Say No to Duplicate Content –
Duplicate content or wrong information misleads the users, as well as search engines result pages. This also affects negatively the search rankings and traffic. Search engines like Google advised eCommerce businesses to replace or remove the duplicate content and to make sure you have well-written and informative content on the website you can follow these steps:
- To avoid CMS you need to avoid publishing multiple versions of the page
- Make sure search engines understand canonical link elements and get to where the main version is located
Prepare an XML Sitemap –
Your XML sitemap should contain entire information to make search engines crawl through it. An XML sitemap is more of like a roadmap for your page and gives search engine information related to each page along with how much loading time it takes; the last modified date and what are the priorities for your website.
Make Your Website Registered With Google Search Console –
For indexing, websites have a free Google tool that works for you. After you make your website ready to launch after submitting the XML sitemap to Google Search Console, you can allocate them to crawl your site and show results. To check the performance of your website as per SEO you can take some necessary steps and be sure that the website is
- Have Back-linking
- Access search analysis
- Renounce spam links
Breadcrumb Navigation –
Breadcrumb navigation makes your website SEO-friendly. The reason, it automatically adds internal links to various categories and subcategories. This is helpful SEO for eCommerce and gives a solid architecture to the website. Google has also implemented a breadcrumb navigation style in their SERPs or search engine result pages. So, making use of this will be a great idea for the technical SEO growth of the website.
Attaching Deep Page Internal Linking –
A deep page is a page in the website which required to be clicked 4 times from your home page to make that accessible and it is highly complicated to add links to a deep page. If your website has a flat structure, you have no issues related to indexing to such deep pages. Also, using the flat architecture makes the deepest darkest page accessible in 3-4 clicks from your main home page. For better performance, you can also use the internal linking for the page. Internal linking with the power of Google SEO can pull your deep pages out from the darkness in the least clicks possible.
Technical SEO for eCommerce has all the power to make SEO crawl through the data and make that accessible for the customers. If you have incorrect data or the website is not properly structured or it is not user-friendly then fall for your eCommerce website is assured. These are some mistakes being an eCommerce store owner you need to surely avoid because you can’t afford to users not visiting your website or not reaching what they are looking for. Make your website SEO-friendly, customer-friendly that will drag more traffic, and automatically you will get better sales.
A1webs is a digital marketing company working with a team of experienced professionals familiar with the latest technologies and trends in the market and working hard to make you get better ranks for your eCommerce website on various search engine portals and more details you can call us today.